Some people that I talk to about Google AdWords seem to be under the impression that once you have things set-up, that your job is done.  However, I think there are a number of reasons why managing AdWords is an on-going job:

1. Because AdWords is essentially an auction system, bids are always going up.  As new competitors begin advertising, and words become more competitive your position (and results) will change.

2.  Your results are never perfectly optimized.  Better ads can be written and tested, the optimal position for a particular keyword can be identified.  Landing pages can be tweaked to maximize conversion rates.

Bottom line - if you think you’re done, you’re on a downhill slope.

This entry was posted on Monday, November 12th, 2007 at 11:18 am and is filed under Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.