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	<title>Comments on: What is conversion?</title>
	<link>http://webleadmachine.com/blog/what-is-conversion/</link>
	<description>Website Conversion Rants, Raves, &#038; Strategies</description>
	<pubDate>Wed, 07 Jan 2009 19:16:40 +0000</pubDate>
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	<item>
		<title>by: mg</title>
		<link>http://webleadmachine.com/blog/what-is-conversion/#comment-4</link>
		<pubDate>Wed, 02 May 2007 02:03:35 +0000</pubDate>
		<guid>http://webleadmachine.com/blog/what-is-conversion/#comment-4</guid>
					<description>You're right, 'conversion' is really nothing more than good marketing.  But the real understanding comes when businesses realize that the web is a direct marketing medium, not just an information dissemination tool.

Furthermore, I've also found that conversion is something that doesn't happen by accident.  It requires a specific strategy to create conversion rates higher than typical.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right, &#8216;conversion&#8217; is really nothing more than good marketing.  But the real understanding comes when businesses realize that the web is a direct marketing medium, not just an information dissemination tool.</p>
<p>Furthermore, I&#8217;ve also found that conversion is something that doesn&#8217;t happen by accident.  It requires a specific strategy to create conversion rates higher than typical.
</p>
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		<title>by: Thomas Lewis</title>
		<link>http://webleadmachine.com/blog/what-is-conversion/#comment-3</link>
		<pubDate>Tue, 01 May 2007 04:44:22 +0000</pubDate>
		<guid>http://webleadmachine.com/blog/what-is-conversion/#comment-3</guid>
					<description>Is the word 'Conversion' just the lastest buzzword for good communication practices? I mean, in order to make any site effective, aren't we really just using 'effective persuasion' in all aspects of website building? This goes back to basic college communications - Ethos, Pathos, Logos - right?</description>
		<content:encoded><![CDATA[<p>Is the word &#8216;Conversion&#8217; just the lastest buzzword for good communication practices? I mean, in order to make any site effective, aren&#8217;t we really just using &#8216;effective persuasion&#8217; in all aspects of website building? This goes back to basic college communications - Ethos, Pathos, Logos - right?
</p>
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