Tips for Copywriting
Just like any other marketing copy, your web text really needs to be concise, clear, and compelling.
Concise: We’re all busy, so don’t use 57 words when 7 will do.
Clear: I understand that some target audiences are more technical than others, but if your message requires a PhD or a dictionary to understand then you’ve probably lost most of your visitors in the first sentence.
Compelling: You need to appeal to emotion as well as intellect. Tell me why I want it before you tell me what it is…
