I just returned from presenting at the Software Marketing Perspectives Conference in Santa Clara, CA. My topic was Online Lead Generation Best Practices for Software Companies.

I covered some best practices for Home Pages, Structure, Navigation & Flow, Offers, Forms, and Split Testing. Since it was only an hour long, my presentation didn’t go into vast detail about these topics, but I think I presented some genuine nuggets, as well as prompting more serious thought by the attendees about the effectiveness of their websites.

Feel free to contact me for a review of your website based on these criteria.

This entry was posted on Monday, May 12th, 2008 at 4:03 pm and is filed under Web Strategy, Conversion Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.