One website, or multiple?
If you target group is diverse, you might want to consider creating multiple websites – especially if you have different products that attract different groups. At first glance, this option might seem cost-prohibitive, but we have found that the difference between a 3% conversion rate, and a 10% conversion rate can often justify the extra expense of creating multiple sites, and provides a return-on-investment after just a few months
April 30th, 2007 at 9:39 pm
This seems logical, but have you ever considered how relevant just the copy is? What I mean is a CEO is going to respond to certain buzzwords and headlines, and a’ General Manager in charge of the website’ is going to pick up on completely different language. Could the same site be used and simply replace the copy to make it relevant to each target audience, or is that too simple of an approach? [Same site structure, flow, CTA’s and graphics, but copy replaced with a database or CSS to keep costs low].