I was recently asked to contribute to a Google 101 guide. I came up with 5 rookie mistakes that I often see, and thought that I would share them here.

AdWords Rookie Mistake #1: Having too many keywords in a single Adgroup

Since an ‘AdGroup’ is Google’s lowest level of segmentation, it should ideally be used to express a single idea or theme. Generally I find that the more specific, the better. Typically I find that any Adgroup with more than 50 keywords is probably too broad. The exception would be Adgroups with a large number of mis-spellings.

More specific Adgroups does mean more management – but it also means a much better ROI.

This entry was posted on Tuesday, October 2nd, 2007 at 8:38 am and is filed under Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.