Google AdWords Rookie Mistake #5: Not tracking conversions.

This might be the cardinal sin of Google AdWords. Conversion tracking might take a little bit of effort to set up, but it is a critical step in identifying which keywords create conversions, and which ones just create clicks.

This entry was posted on Friday, November 2nd, 2007 at 8:45 am and is filed under Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.