Google AdWords Rookie Mistake #3: Bidding for Position 1.

I often see new AdWords advertisers over-paying for clicks because they are pursuing position #1. I think they assume that being in position 1 is always ‘best’, but I think when you consider the additional cost for position 1, often times positions 2-5 are much better value.

This entry was posted on Monday, October 15th, 2007 at 8:42 am and is filed under Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.