When it comes to B2B lead generation, remember that the most compelling offers are those which provide value to the visitor whether they make a purchase or not. In other words, offers like ‘Sign-up for a discount’ tend not to be very compelling.

Here are a few ideas for compelling offers for B2B lead generation:

• Offer a guide to selecting the right
• Top tips, or a checklist for accomplishing
• An essential guide to
• A free audit or consultation
• Webinars relating the the hottest topics in the field/industry

A great example is the Free Website Conversion Analysis offered by Conversion Results.

This entry was posted on Thursday, April 24th, 2008 at 7:55 am and is filed under Web Strategy, Conversion Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.