WebLeadMachine.com is the work of web conversion and usability expert Mat Greenfield.

Mat Greenfield has been in web marketing since 1996. He is recognized as a website conversion expert by a number of industry organizations including Register.com, Constant Contact, and Inside Sales.com. He is a consultant, author, and trainer, and has worked with companies such as Novell, BugTrack, and Franklin Covey.

He is a regular contributor to a number of print and e-magazines, and has been a columnist for Practical e-Commerce Magazine since the magazine’s launch in 2005.