Calculating Conversion Rate
In order to calculate your conversion rate, you must identify two individual metrics; first the number of visitors that your site receives, and second, how many of them take an action that you consider a conversion. Once you have those numbers, the math is simple:
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Number of sales or leads |
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Number of visitors |
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Conversion rate (multiply by 100 for percentage |
By way of comparison, a ‘good’ e-commerce site conversion rate is considered to be in the high single digits. For lead generation, a ‘good’ conversion rate is the high teens.
If your site is ‘average’, you’ll probably be between 0.5-1% for e-commerce, and 3-5% for lead gen.
