A recent report by e-consultancy suggests that reality is setting in for web marketers. 94% of those surveyed see online lead generation as a growth area (this number up from 82% last year). In addition the proportion of company respondents who believe that their organizations are effectively exploiting online lead generation as a way of growing their B2C business has decreased from 44% to 41%.

I see this as a good sign that marketers are realizing how poorly the web is being leveraged overall. With typical conversion rates in the single digits, we still have a long way to go.

This entry was posted on Tuesday, June 24th, 2008 at 7:32 am and is filed under Web Strategy, Conversion Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.